YouTube will be a staggeringly confusing place.
YouTube has previously used automated content matching to snag clips and audio from copyrighted sources. Now, the technology appears to have advanced so far that they can identify clips from video games.
I checked my old video clips, and sure enough, they snagged a clip from Bayonetta and noticed that it was copyrighted by Sega. So far, no flurries of identification from Bethesda and Bungie/343i, seeing most of the vids are from The Elder Scrolls and Halo. I’ve got one Minecraft video up there, which I probably won’t need to worry about too much. If 343i will ever start claiming Halo clips, there will be a fierce battle ahead when some record labels are claiming the soundtrack. From game video maker’s point of view, I’d just love to grab popcorn here and see how they sort their own frigging mess first.
It is, however, very surprising that the biggest proponent of this scheme is Nintendo.